ANDREW DOWD
The Innovation Lab at Tyson Foods was given an interesting problem to solve: create a refrigerated, portable high-protein snack that tastes great. Once we dug into the research, we found a few populations who were interested in this proposition, and we focused on people with high energy lifestyles for whom protein bars were unacceptable. We launched this product on IndieGoGo as a test and learn.
From our ethnographic research, we knew our key audience wanted a more authentic experience than dry energy bars. We created an energetic, wholesome brand identity that matched these portable culinary treats. The color and typographic identity were both inspired from the real ingredients used in the product, and were optimized to feel optimistic and enthusiastic to our core consumer.
Framer 2023
Amsterdam